If this is what you competition is learning about "marketing on the Internet" then you'll have little problem dominating your market area. Compare this generic advice to brand your law firm with a phrase like "we're quick" with Tom Foster's major mistake paper.

No comparison. Most folks selling you any marketing media, including web sites, don't have a clue about marketing and this Lawyers USA article gives you example after example of that!
Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
by steven heisler January 5, 2009 at 11:34 AM
I couldn't agree with you more Ben. The web designer who I originally went with to build my site 6 or 7 years ago was more interested in the site's artisitic layout than it's content or search engine friendliness. Finally, after noticing that I was getting almost ZERO hits I learned everything I could about search engine optimization and corrected the problem. As far as the Yellow Pages is concerned, I made the mistake in the mid 90's of letting the rep write the content and design my ad. It was pathetic. It was really nothing more than the scales of justice and my name. That experience led me to find Dan Kennedy and learn the proper way to construct an ad...Direct marketing!! That was the last time I allowed a Yellow Pages rep have ANY input in my ad copy. Steven Heisler Baltimore, Maryland www.lawyersuccessclub.com www.theinjurylawyermd.com
by steven heisler January 3, 2009 at 11:27 AM
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