There are hundreds of different marketing concepts out there—and even more marketers offering to make good use of your money. With so many ways to appeal to prospective clients, how can you choose the legal practice marketing strategy that will work for your firm?
Ben Glass has seen countless attorneys go through the pitfalls and rookie mistakes of starting a new marketing campaign. In his Great Legal Marketing book, he says that one of the biggest mistakes you can make is not knowing what you want your marketing to do for you.
In order to create effective legal advertising, you must know the answers to these questions:
- How can we keep a prospect from searching for another lawyer? The answer is: in an ethical, dignified way. Your web content must appeal to the reader emotions, making them want to hire you above others.
- How can we educate clients about the process when we are marketing? Since most people know next to nothing about the legal process, offering tips and blog posts about typical cases can be invaluable.
- How can we make sure that they next time a customer or one of their acquaintances needs an attorney, we are the name that comes to mind?The best way to keep your firm’s name planted in the minds of your customers is to stay in contact with those who have contacted you. This must be done on a monthly basis and in an interesting way, including personal calls and email updates with news of a case like theirs that may spark their curiosity.
To read more from Ben, download a free sample chapter of his Great Legal Marketing book today. If you’re ready to take your law firm’s web marketing to the next level, call 888-791-2150 to join our ranks.