Tweeting, liking, posting, sharing—it seems that every day there’s a new way to interact online. So should you really jump on the bandwagon every time a new social website shows up?

Maybe not. However, if that social website is Google Plus, then you should jump on with both feet.

Here are three little-known facts about attorney marketing with Google Plus:

  • All Gmail users have a Google+ page. Anyone who has a Gmail (Google Mail) account is automatically set up with a Google Plus account. Many do not realize they have one until they see the “+” badge at the top of their Google search page, or until a friend “adds” them to their own Google+ page. This is a highly effective way to assimilate users—after all, who wouldn’t accept a friend’s invitation to stay connected?
  • Google+ is directly tied to the Google search engine. This makes sense, of course, but you may not realize how important this is. With a Google plus account, you are present—and searchable—across two different Google applications (or, if you have a Gmail or YouTube account, three or four applications). 
  • Google+ can “suggest” you to others. Just like Facebook can suggest friends for you, Google+ will recommend your page to others. Google+ suggests your page to friends of your connections—so the more people you have in your circles, the more people who are likely to be exposed to your page.

To learn how to get started using Google+ to promote your law firm, browse our articles on social media marketing or call 703-591-9829 to receive our marketing updates. You can also order a copyof our Great Legal Marketing book by clicking the link on this page.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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