To Make Blog Readers Pick Up the Phone and Call Your Law Firm, Consider:
- Writing Targeted Posts. Write about what matters to your audience and your targeted demographic. Make sure your posts are short, focused, and contain appropriate keywords.
- Provide Specific Actions or Tips for Your Readers.Give your readers specific steps they can take to help themselves or find out more information.
- Share Useful Information. You can even provide useful legal tips. Don’t worry, you can describe how to set up a trust or file a personal injury case and many of your readers will still contact you as the expert rather than try to do it themselves.
- Allow Comments. Create an online community by allowing questions and discussion.
Need More Help with Your Attorney Marketing Plan?
A lawyer marketing blog is an important part of your lawyer marketing strategy, but it should not be the only part of your marketing plan. If you are a small law firm with an existing website and are serious about improving your legal marketing strategy, please contact us at 703.591.9829. We also invite you to read a FREE chapter of our Great Legal Marketing book, available on our website.