Too Many Lawyers Miss This One Important Piece of the Marketing Puzzle

Attorneys spend thousands of dollars on advertising every year.  Heck, some law firms spend millions of dollars.  However, many of these lawyers fail to include one important element in their ads – the call to action.  They put a lot of money towards the creation of lawyer ads that are meant to draw the attention of their prospects, yet they still fall short.

Make sure your ads have a better call to action than “call us for a free consultation!”

Start the Conversation

A call to action is crucial, because it tells your prospects what you want them to do after reading your ad or watching your commercial.  Simply saying that they should call you for a free case evaluation is not very convincing.  Why call you when they can call the other dozens of law firms in your area?

Don’t Make Another Boring Offer

Your call to action has to be compelling.  It has to get someone to the place where he or she feels like it is imperative to contact you, right away.  How can you create such a call to action?  Make an irresistible offer, such as a book or report. You need to have an information resource that you can freely give to your prospects.  Not only will that prompt them to contact you, it will also show that you truly are the expert in your field.

Don’t Miss This Conference!

We’ll be talking about more lawyer marketing strategies at our "No Smart Lawyer Left Behind" One-Day Rescue Mission in Chicago, Illinois on December 2, 2010.  For more information, visit  Space is very limited.
Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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