Your associates can be key players in taking your law practice to the next level. To foster an environment that will build your business, you need to create a system that:
- Helps your associates determine what part of their job gives them the greatest satisfaction.
- Encourages your associates to take ownership of their careers. You want to teach them how to become independent and stand on their own two feet.
- Persuades them to build relationships, including those with former classmates, associates and other staff members.
- Opens the line of communication. Your associates should feel like they have your support and can communicate with you. That will create loyalty.
You are not just a lawyer, you are also an entrepreneur. That means you need to focus on the business aspect of your law practice. Only then will you be able to build a successful law firm.
Don’t miss this conference!
For effective and innovative lawyer marketing tips, sign up for our national 2-day legal marketing conference scheduled for April 2011. You won’t want to miss this one!