“Twitter Doesn’t Work” – Why This Mentality is Wrong

It is hard to view Twitter as an effective lawyer marketing method.  Twitter can be confusing and overwhelming, if you don’t have the right tools. So, what often ends up happening is that lawyers dismiss Twitter as a waste of time with no real value. 

That is the wrong mentality.

Attorneys have been using Twitter to grow and cultivate a following.  This following is a group of people who are interested in what these lawyers have to say.  By using Twitter, a lawyer can stay in front of people, so that when the time comes that someone needs legal help, this particular lawyer is the first person that comes to mind.

Why Lawyers Give Up Too Quickly
The results of using Twitter aren’t always seen right away, which is the major reason why attorneys give up too early.  You have to view Twitter as a component of your marketing strategy.  It is one piece to the entire marketing puzzle.  If you have the right tools, it is worth the small investment of your time.

How to Use Twitter Effectively

There are programs available that make using Twitter easy, such as HootSuite.com.  With this type of website, you can schedule messages on Twitter (known as tweets) ahead of time.  You can also track the results of your messages, which allows you to see what people find interesting. 

Whenever you write a blog or article, tweet about it.  You can tweet about a recent case or a news event.  If someone in your group wrote an interesting message, you can retweet it.  The point is that you focus on posting relevant and interesting messages.

We’ll be talking about more attorney marketing strategies at our "No Smart Lawyer Left Behind" One-Day Rescue Mission in Chicago, Illinois on December 2, 2010.  For more information, visit GLMRescueMission.com.  Space is very limited.
Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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