Use Your Client Newsletter as a Networking Tool

Networking doesn't end at legal marketing seminars. A good lawyer has friends in all sorts of places, from doctors to plumbers. You never know who may be the link to your next big case. That's why it's important to get your client newsletter in as many hands as possible so people can see who you are and what you do.

Reaching out to other professionals to contribute to or be featured in your client newsletter helps you in 2 ways: 

1) it adds some fresh, new content to your articles - something a bit off the beaten path but interesting; 

2) it shows that you're involved with other well-respected professionals and businesses in your area. This builds both your community reputation and professional status.

You can form these networking ties in different ways. Asking around for article submissions is a great way to get businesses who are actively interested in marketing endeavors excited about contributing.

Another way is to approach interesting businesses or people for an interview, showing them that you're just as interested in them as your clients may be.

Whenever you write about or mention other businesses or professionals in your client newsletter make sure they receive or have access to copies of your newsletter to distribute to their clients.

For more tips on developing and marketing your client newsletter, check out my article on effective lawyer marketing through client newsletters

There's a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider a step toward transforming your law firm into a successful and highly profitable business - (703) 591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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