You've heard that you should start a blog and you have, but now what? How is your blog going to help you attract the business you want for your law firm?
A blog can be a powerful tool in your legal marketing campaign.
A lawyer marketing blog can help you:
- Direct clients to your main site. Your main site should contain more information than your blog and be critical to your law firm marketing plan. Your blog should drive traffic to that site and encourage visitors to explore your main site.
- Encourage clients to contact you because of your knowledge or personality. You can use your blog to showcase your personality or highlight interesting news stories that grab the reader's attention and make him want to learn more about you.
In order to accomplish these goals, your attorney marketing blog should be:
- Quick to read and easy to navigate. Readers won't spend a lot of time trying to figure out how to use your blog. They will simply move on if they are dissatisfied. Thus, it is important to make your blog easily accessible.
- Entertaining and informative. The longer you keep your reader's interest, the more likely your reader will be to stick around, read what else you have to say and contact you.
Have you read any law firm blogs that you thought stood out from the rest and were particularly effective? Is so, please leave a comment and share your thoughts on what makes a good attorney blog that converts readers into clients.