Webmasters and Your Legal Website Content Management System

Content is a key player in your struggle for dominance in the search engine rankings. A good webmaster will not only understand this, but also know how to best help you take control of your search engine rankings. One of the easiest ways to achieve this is to have a good content management system.

A content management system allows both you and your webmaster to easily and quickly add new content to your legal website. The search engine spiders love to see that your legal website is being updated on a regular basis with new content. No matter if you write your own content or have a web content development company writing for you, you should always have access to updating.

Good content management systems allow even less computer-savvy users to easily add text, pictures and video. It should have a simple interface, sometimes known as a WYSIWYG (What You See Is What You Get) interface, where you can input your content just as you want it to appear on your legal website.

When discussing development of your legal website with a potential webmaster, make sure to ask them how they go about adding new content to your site.
If they demand they handle it all without giving you any access, you should steer clear of them. They may argue that by letting them handle it all, they minimize the chances of others messing things up, but good content management systems have safeguards to prevent less-savvy users from getting too deep into things.

Your webmaster is a large contributor to how successful your website is as a part of your legal marketing strategy. Without proper cooperation between you and your webmaster, you may find your Internet presence lacking. My article explains the importance of your webmaster, as well as tips on finding the right one for the job. 

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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