Hiring a lawyer isn't something most people look forward to. Truth be told, most of your potential clients are going through a stressful time when they realize they need legal counsel, whether it's because of a personal injury, wrongful death, criminal charges, or divorce. Chances are your potential client will be reluctant to the idea of hiring an attorney so, you need to further entice them that you're the one they want.

You can do this by not selling your legal services, but by selling the great experience they'll have when they choose you as an attorney. Clients love to hear more about what you'll do for them rather than who you are. They know you're a lawyer, and you obviously specialize in their practice area or else they wouldn't be looking at your website or sitting in your office.

When consulting or marketing to a client you should explain the benefits of your legal services. Explain how they'll feel once they have the trustworthy service of a competent lawyer on their side. Tell them all you will do for them to make sure their legal needs are met and handled with the best of care. Make them feel confident that hiring your firm is the best decision they can make.

Consumer goods have been taking this approach with their advertising for years.  Rather than just tell consumers they need to buy their products, the company will show consumers how they will feel when they have their product in their lives. If you can expand your thinking and apply this to your legal marketing, you can share in the success of this advertising strategy. 

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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