Video is a critically important legal marketing strategy. It is a useful and cost-effective tool that can increase the likelihood that your website will be seen and that a website visitor will become a paying client of your small law firm.
However, not all videos are the same. In order to maximize the benefit of your lawyer marketing video it is important to know what not to do.
While each video is unique, it is generally recommended that your attorney marketing video avoid being all about you. In other words, it is advisable to avoid talking at length about where you went to college or law school, the awards you achieved in school, and your bar association memberships and committees.
Quite simply, clients don’t care about you. They want to know how you can help them. They want answers to their questions and they want to feel that they can trust you to provide them with valuable legal assistance.
It is about them, not you!
If you can remember that and provide useful information in a relaxed and comfortable way that makes you seem approachable and confident, then your video may turn your website visitors into potential clients who eventually become paying clients of your firm.
For more information about how video may be able to help you achieve your law firm marketing goals, we encourage you to browse the various FREE videos, books, articles and other resources on our website and to call us for more information at 703.591.9829.