It's never a good idea, as a practicing lawyer, to become so consumed with “little” cases that you fail to poke your head over your cluttered desk and see the big cases out there for the taking. However, there are many definitions of the word “little,” not all of them having to do with money. Depending on your practice and your personality, you may define a little case as:

  • One that doesn't require you to wield the full extent of your knowledge and experience (if you're a corporate lawyer, say, drawing up incorporation papers will probably be as easy as doing a crossword puzzle)
  • One that involves a “transient” client, who will definitely never call on your services again unless he has the exact same kind of case. A good example would be someone who calls your 800 number because he's been involved in a fender-bender.
  • One that earns you a minimal amount of money, but is at least better than nothing. Lawyers like to bill the maximum number of hours in any given day, and if you simply can't fill a couple of hours with high-level work, you might as well take on that speeding ticket!

However you define what “little” cases are, it's important not to become so preoccupied with them that you don't aspire to the “big” cases—that is, those that entail handsome fees, interesting clients, and headline-generating jury decisions.

Do you want to know how to “let go” of your little cases and go after bigger game? Great Legal Marketing can help; call our innovative legal marketing team today at 888-791-2150 to find out what we can do for you!

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
In the PI field, the problems with "little cases" is that they suck up a disproportionate amount of time in relation to their fee potential. Historically, my experience has been that these are also the neediest clients in the sense of needing constant hand-holding, status updates, timelines for when their case is going to be resolved, explanations for why they are not getting a bigger settlement offer, etc. If the goal is to have a client list filled with perfect clients, taking in "little cases" is not the way to build the kind of practice I want
by Barry Doyle February 27, 2013 at 08:12 AM
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