The days are long gone when the typical law firm could slap up a bare-bones website and count on cutting-edge search engine optimization (SEO) to maintain it in the Google rankings. Today, your legal website needs to have the following components in order to stay competitive in Google and other search engines:
- New content pages (blogs, articles, etc.)
- Regular updates to existing content pages
- New FAQs (frequently asked questions)
- New practice areas
- New images and photographs
- News items, with links to the sources, appropriate to your practice areas
- PDF documents (court decisions, free offers to potential clients, etc.)
- Video clips, which will find their way into Google-owned properties like YouTube
It's not necessary for your website to hit all these points; the most important thing is to provide a steady stream of fresh, pertinent, and well-written content.
Google is becoming increasingly adept at measuring a website's “quality” (to the extent that a computer algorithm can measure such a nebulous concept), and one important mark of quality is new content that causes a visitor to stick around on your site. The worst possible outcome is when a potential client does land on your law firm's website, then immediately clicks off because he can't find what he's looking for—that sends a negative signal that can cause your site to drop down in Google results.
Do you need help deciding on the right mix of content and video for your law firm's website? Call the Internet marketing professionals at Great Legal Marketing (888-791-2150) for a free consultation today!