Great legal website copy is only the first step to great marketing for your law firm. If you’re wondering what else you can do to turn readers into customers, you should strongly consider adding video to your site.
It may surprise you to know that YouTube is the third-most visited website in the world (Google and Facebook have the top spots). This means that if someone is looking to solve a legal problem, he will probably search online (Google), ask a friend (Facebook), and look for a video (YouTube). If your firm is offering information through all of these outlets, your chances of getting new business have increased threefold.
Short informational videos benefit your website because:
- Watching is easier than reading. Many lawyers’ sites, including yours, will offer pages and pages of information. While you may offer a unique legal perspective, customers are more likely to opt for a quick video version rather than scanning pages of text.
- Calling a lawyer means calling YOU. The viewers on your site are already familiar with you: your voice, your mannerisms, and your approach to a typical legal problem. Even if your competitors have similar credentials to yours, it’s easier to call someone you’ve already met than calling a stranger.
- Your search engine rankings will improve. Search engine robots scan YouTube the same way they scan all other sites. This means an improved website ranking on Google, plus a free way to link to your own website from an external page: your new YouTube account.
Ready to learn how to make an online legal video? Order your copy of our Great Legal Marketing book today, or get your marketing updates directly by calling 703-591-9829.