What You Should Look for in a Good Database

There are plenty of ways to keep track of the information you have on potential clients and leads for new business. Maintaining communication with previous clients, friends, family, and non-competing attorneys is essential to running a successful marketing campaign for law firms, too. Nevertheless, the days of the Rolodex and the little black book are gone.

Keeping up with competing law firms for the little business there is in your town can require a step toward the future. Many computer programs can keep track of your contacts, phonebook, and email addresses, but not all of them are made to handle the type of organization and manipulation that a good law firm should require of its database lists.

Here are a few things that a quality database should be able to do:

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
Be the first to comment!
Post a Comment