Are you afraid of playing to an empty room? Are you concerned that nobody is going to read the newsletter you send, out even if we tell you that a newsletter is part of a best marketing for lawyers plan? We understand that you don’t want to go through the effort of creating a law firm newsletter only to have no one read it. Thus, we encourage you to find the right audience for your newsletter before you attach postage.
Where to Send Your Law Firm Newsletter
The true cost of developing a law firm newsletter is in the time it takes you to write the content and put it together. The paper and postage are nominal. Thus, to maximize the return on the investment in your law firm newsletter you want to include anyone who has:
- Contacted your firm for a consultation.
- Requested a free offer (such as a book) from your website.
- Former clients.
- Current clients.
- Vendors and consultants of your firm.
- Anyone who has requested to receive communications from your firm.
You may be surprised. As word of your newsletter starts spreading through town, people may contact your firm for the sole purpose of being placed on your newsletter contact list.
Learn More Best Marketing for Lawyers Tips
A newsletter is just one of the things that you can do to market your law firm. To find out more great attorney marketing tips, please browse the FREE resources on our website and contact an experienced small law firm marketing consultant at 703.591.9829.