As a practicing lawyer, you are probably busy enough in the course of the day without having to sit back for a moment and reflect on your strengths and weaknesses. But it can be a useful exercise to think about which “hat” you're wearing during any given task, as follows:

  • The technician. This is the person you are when you're looking up an obscure legal reference, or invoking a precedent that gets your client off the hook. A technician knows the law inside and out, has an excellent command of the available resources (books, journals, the web, etc.), and can talk himself out of virtually any situation.
  • The manager. This is the person you are when you're soothing an upset client, or cajoling one of your paralegals to put in a few extra hours of work. The manager is a people person who knows how to get the most not only out of his subordinates, but out of his clients and colleagues—not to mention judges and opposing counsel.
  • The entrepreneur. This is the person you are when you're thinking about new ways to market your legal practice, such as expanding your presence on the web or posting promotional videos on YouTube. The entrepreneur thinks not about the here-and-now, but about what his practice will look like five or ten years down the road.

If you take a long, hard look at yourself, you may find that you're deficient in one of these areas—and for most lawyers, the weak spot is the entrepreneurial part of the equation. That's where Great Legal Marketing can help; our lawyer marketing experts can help you to devise new ways to expand your practice. Intrigued? Call us today at 888-791-2150 to learn what we can do for you!

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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