Discrimination, in the American legal system, is a terrible thing. We don't like it when, for example, a real-estate agent steers African-American families to less desirable housing, or when female executives hit the "glass ceiling" and aren't considered for top management positions.

The law expressly forbids such kinds of discrimination, and part of the reason lawyers exist is to keep the system fair and square, with no distinctions made in regard to race, sex, or religion.

Inside the legal profession, though, things are much different. As a lawyer, you are not ethically bound to represent every person who calls you on the phone or sends you an email. You are allowed to choose the clients who are easiest to work with, have the most lucrative and/or winnable cases, and are able to pay your fees with a minimum of complaint.

Also, your time is limited—how can you do a good job if you're juggling ten cases simultaneously, five of which are on behalf of clients you personally dislike and five of which you actually enjoy litigating? (Of course, this does not give you the ethical leeway to discriminate among clients according to their gender, creed, or race, even if the law technically has nothing to say about this matter.)

At Great Legal Marketing, we know that the most successful lawyers, both emotionally and financially, are the ones who carefully pick and choose from among their potential clients and only agree to represent people whom they like and are comfortable working with.

Questions? Call our law firm marketing mavens at 888-791-2150 for a free consultation today!

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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