Titles, headlines, and subheadings are important to your law firm marketing strategy because well-written titles, headlines, and subheadings allow:
What Makes Titles or Headlines Important?
- Readers to quickly gauge whether the content is of interest to them.
- Readers to browse the sections of content that matter to them.
- You to draw readers in with a few compelling words.
- Spiders and search engines to find your content because of well-placed key phrases in titles and headlines.
For these reasons, it is hard to think of other phrases on your page that are as important as you titles and subtitles.
Once you understand the importance of titles and subheadings to your content and to the success of your small law firm marketing it is time to implement those ideas and to create a successful attorney marketing plan.
Understanding Is Only the First Step to Innovative Legal Marketing
You can get help developing your lawyer marketing plan by browsing the FREE resources available on our website and by contacting our experienced legal marketing consultants today via our online contact form or at 703.591.9829.