When they're looking for a way to pump up their advertising and marketing efforts, the last thing lawyers want to hear is the word "complex."

After all, attorneys have better things to do with their billable hours, and are always looking for a "magic bullet" that will enable them to gain more clients than the firm down the block. However, the only real way to accomplish this goal is via a complex, multi-step, multimedia marketing initiative, which when implemented correctly can achieve the following results:

  • Differentiating you from all the lawyers who use old-fashioned (read: ineffective) methods to market their practices.
  • Establishing you as the lawyer on top of your particular specialty, whom potential clients have no choice but to approach.
  • Allowing you to reject "C" and "D" level clients in favor of those you are actually interested in working with.
  • Increasing your per-client transaction value, thus allowing you to earn more money with the same-sized, or even smaller, client base.

These are lofty goals, and they're not achieved cheaply: you have to put in the effort, and expense, of marketing yourself "outside the box" so as to attract a better (and better-paying) class of clientele.

Interested? The first step is to call the lawyer marketing specialists at Great Legal Marketing (888-791-2150); we'll tell you how to get started, and what resources you'll need to improve both your business presence and your bottom line.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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