Here’s why. Lawyers who write overt sales pitches instead of informative books risk:
- Being seen as a salesperson instead of an expert. A well-written book will attract not only potential clients but also the media. You want to be seen as an expert in your field by both clients and the media, both of whom will respect you and contact you if you have an informative book.
- Turning off the very clients they are trying to attract. If you are advertising that you are providing free and useful advice, then you had better deliver — or you risk alienating the clients that you want to attract.
- Attracting the same clients they’ve been attracting all along. Your law practice will continue to be dominated by the clients who don’t do their research — and the clients who don’t have strong cases of the type you want.
The good news is that you can write an effective book that attracts the clients you want and furthers your lawyer marketing efforts without writing a sales pitch.
To learn more innovative legal marketing techniques that will help you build the practice that you want please read a FREE chapter of our own book, Great Legal Marketing, and please call our legal marketing consultants directly at 703.591.9829.