It boggles my mind when I hear lawyers complaining that their practice/circumstances are different and therefore my marketing methods won't work for them based on some weak excuse they've concocted. Yet these are the same lawyers that blow thousands of dollars on so-called "gurus of marketing" - professional marketing coaches that claim to have cracked the marketing code.

I've bought some of these materials myself and they are all junk. One of these "gurus" (who isn't a lawyer, I might add) recommended a follow-up practice that he says is "just like the bill collectors use." Lawyers already have an image problem, why would we want to make it worse by acting like bill collectors?

I've said it before; legal marketing is hard. When you're faced with a difficult problem, you go to a professional who specializes in that field. Whether it be a doctor, a plumber or an accountant, each field has individuals who specialize in niche markets within the service. So why would you listen to just any marketing coach when you could learn from a legal marketing coach who is actually practicing law and currently using the exact same marketing methods they are teaching?

There are a lot of other pitfalls and issues that come with utilizing professional marketing coaches that don't have any specialty. You run the risk of learning and using the exact same tactics as so many others blindly follow. The key to good legal marketing is learning from those who have succeeded and then making their successful strategy work for you. 

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of and still get home in time for dinner. Contact us today - (703) 591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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