Here's a concept that lawyers don't hear very often - your most important role in your business is to market your law practice. It may sound crazy at first, but the truth is, it's crazy if you aren't making this a priority!
Marketing for attorneys is no easy feat and it is vital to the success of your business - and your role as an entrepreneurial attorney - to make this your No. 1 function.
There are a set of universal, specific challenges that every attorney faces when trying to market their law practice. I discuss each one in detail in my book, Great Legal Marketing, and provide "attack plans" to address these hindrances. But to very briefly summarize some of the main concerns with marketing for attorneys:
- There are too many marketing "vultures" who are circling your law practice and ready to descend, selling you on expensive marketing plans that don't work;
- Too many lawyers use McMarketing techniques, wherein all lawyer marketing begins to look the same, no matter where you are or who you are trying to reach; and
- Too many law practices are stuck in the same old ways of doing things.
If you don't recognize that your most important job is understanding how to market for attorneys and then implementing the best marketing strategies for your law practice, you'll never get to a position where you can fully enjoy the financial gains of a successful business.
Visit my library to learn why you need to start treating your law practice as a tool to serve your lifestyle.
Contact Great Legal Marketing today to request a FREE copy of my CD and report - (703) 591-9829.