In order to improve the legal marketing effectiveness of your book, incorporate the following four tips:
- Make the book available electronically to potential clients for quick and easy access.
- Make the book readable by writing in clear, easy to understand language. Avoid legalese wherever possible.
- Make the book accessible to potential clients before they talk or meet with you. The idea is to educate the client on the need for legal representation before ever meeting to discuss your services.
- Understand that oftentimes when potential clients are researching the legal issue that they are facing, they are feeling overwhelmed, scared, and confused. Write the book with a sympathetic and compassionate tone to earn the trust of potential clients.
For more information about writing a legal book, contact the law firm marketing experts at Great Legal Marketing. Fill out our online form, or call our office at 703-591-9829.