When I teach about lawyer marketing, it is not uncommon for people to get overwhelmed. They are bombarded with so many ideas that they don't know what to do first. After spending two days at our conferences listening to me, and all of the other great speakers, they have no clue how to implement the knowledge they have been given.
What is my response? You have to step back and look at the components of effective marketing. You need to get the 30,000 foot view to see how all the pieces work together.
Marketing is ComplexYou have to understand that good marketing is not as simple as throwing your name on a plain ad and getting bombarded with new cases. Successful marketing, the kind that draws in the clients you want to represent, is complex. That means there is no quick and easy solution.
One Hour to SpendIf you only had one hour to devote to marketing, you would need to put it towards creating and cultivating a group of prospects, current clients and past clients. These are people who will become your raving fans.
You would need to do the following to accomplish this goal:
- Utilize an automatic follow up system (which will automate your marketing for you)
- Communicate with your group 12 to 26 times per year
- Develop a website that educates your prospects and update it regularly
We’ll be talking about attorney marketing strategies and more at the "No Smart Lawyer Left Behind" One-Day Rescue Mission in Chicago, Illinois on December 2, 2010. For more information, visit GLMRescueMission.com. Space is very limited.