Your ROI is About How Much You Spend with TV Commercials

If you've decided to go the route of TV commercials for your lawyer advertising, there's a lot to think about in regards to broadcasting. Your goal in all your legal marketing is to target your ideal clients, and to do that you need to know where they are. The cost of your TV commercial campaign is largely dictated by when, where, and how often your commercial appears.

Your first instinct should be to determine the channels and times your ideal clients would be watching
. This sort of information can be gathered through expensive case studies and focus groups, or you may be lucky and able to glean some insight through published studies. At the very least, you can just ask current clients about their viewing habits.

The big pitfall in dealing with TV commercial distribution companies is that no matter how many channels and time slots you purchase space on, you can always do more. The distribution company will tell you this, too. If you complain you're not getting any leads from your TV commercial, it's because "you didn't buy enough exposure."

TV commercials as an effective lawyer advertising strategy may not be all they're cracked up to be in today's age of digital recorders and online TV. For more pros and cons of TV commercial advertising for lawyers, check out my article on the subject. You may think twice before trying to become the next Super Bowl commercial sensation. 

There's a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider it a step toward transforming your law firm into a successful and highly profitable business - (703) 591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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