One of the issues that the people who create websites constantly have to deal with is the unrealistic expectations of their clients.

Let's say you're managing a medium-sized law firm in Chicago that specializes in personal injury cases. If you are just launching your website now, or redesigning and relaunching a site that has been moribund for a number of years, you are about to enter a very thickly populated competitive landscape: dozens of comparably sized law firms have been chasing the phrase “Chicago personal injury lawyers,” and will rank well above you in Google search for the indefinite future.

Does this mean you should give up now, and not try to wrest yourself that coveted place in the first page of Google search results? Not at all! What it means is that you have to have realistic expectations when you launch your new site. Even if you follow all the best practices for search-engine optimization, and make sure all your pages are “quality” according to Google's algorithms, it may be months before you notice your placement for “Chicago personal injury attorneys” climbing up in the Google rankings. If your plan is to completely dominate search in your area, so potential clients have no choice but to see your site when they enter a broad search term in Google, you have to adopt a very long-term strategy—it may literally be years before your efforts pay off!

At Great Legal Marketing, we know that it takes patience, diligence, and a serious commitment of resources to build a law firm website that climbs inexorably up in the Google rankings and can dominate search results years down the road. Intrigued? Contact our legal marketing consultants today at 888-791-2150 to find out what we can do for you!

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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