At the end of a long workday, I'm so tired that I can barely drag myself home, watch some TV, and go to bed. I sense that more successful lawyers are using their leisure time more constructively than I am. What can I do to change?

Well, it's certainly true that some attorneys have more natural energy, and need less sleep, than others. If you really are working 12-hour days, six or seven days a week, then no one can fault you for wanting to relax when you finally get home. The last thing you want to hear is, “Do more work so you can grow your practice!”

However, the fact that you're working those 80-hour weeks in the first place is a sure sign that something is amiss. What you need to do, if at all possible, is to scale back your work day—either by disposing of some of your less lucrative clients, or delegating more of your work to one of your subordinates. Then, when you're working more normal hours, you will have the energy to do more than watch some TV and go to sleep when you get home in the evenings!

What should you be doing instead? Well, the most successful entrepreneurs—and that's a category that includes lawyers—read the latest business bestsellers and eagerly devour news publications like The New York Times and the Wall Street Journal. When more of your energy comes back, you can also take it upon yourself to attend local lectures in your community, or even visit a library or museum, in order to stimulate the parts of your brain involved in creative thought. That's the portion of your gray matter that you tap into when you want to think of creative law practice promotion ideas, and it can't hurt to keep it in good working order!

At Great Legal Marketing, we know how important it is for lawyers to spend their leisure time constructively, so they can more easily come up with that Next Big Idea. Questions? Call our legal marketing consultants at 888-791-2150 to find out what we can do for you!

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.