We understand that you are extremely busy and that your time is money. While you want to participate in attorney marketing, you do not have time to write every piece of content yourself that will be contained on your website. Because of this, it may sound tempting to you to hire a company that specializes in syndicated copy. After all, they pump out content and they generally charge a lot less than hiring a copywriter for your site.

Before you do this, consider the fact that syndicated copy can kill your rankings. Although you may be able to fill up your site with more articles, blogs, and other online content faster, you also may not be getting the search results you would like. This is because if a search engine finds two or more of the same articles on the Internet, your site can be penalized.

Google’s website evaluation algorithms want to see is fresh, original content that is unique. Duplicate text scores poorly. If you purchase syndicated legal marketing content—even if your attorney website and contact information is added to that content—it will still appear to the search engines as the same content across multiple sites.

If you do not have the time to write content yourself, it is critical to hire a professional attorney web marketing company or a specific copywriter who is tasked with trying to make your site’s rankings improve.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.