We get this question a lot at Great Legal Marketing. Attorneys want to know the one thing, that mythical “magic bullet” that they can use right now to bring a flock of new clients to their door.
The reality is, it doesn’t exist.
Disappointing? Maybe. A lot of people think that there is only one key to successful law firm marketing—a change in their phonebook ad or a few lines of code on their website that will bump them up 50 places in the search engine listings. But think about it: if it were that easy, wouldn’t everyone know it by now?
The truth is, good legal marketing isn’t easy—especially not at the beginning. But that’s actually good news for you. Since web marketing is a complex problem, it has a complex solution. All of those other attorneys who are looking for the magic bullet are going to wander around, wasting their time, trying to find something that doesn’t exist.
You, on the other hand, accept that this is a multi-step process. You outline your goals, learn about social media, and constantly try new things to reach clients. You use many different outlets to reach your clients and funnel them back to your website, and you continually follow up with your rolodex of contacts.
Those other attorneys—the ones who are still searching for the “easy” button—are doomed to repeat their mistakes. Their ads will all look alike, they will waste hundreds or thousands of dollars on media buys in less effective markets—and their prospective clients will hear about you way before they hear about them.
To get started building your legal web marketing campaign, call 888-791-2150 today or click the link on this page to download your FREE chapter of the Great Legal Marketing book.