Does confidence really affect law firm marketing?

There is a ton of great literature about successful law firm marketing. Unfortunately, there is just as much (if not more) bad literature about marketing for law firms. Ben Glass of Great Law Marketing stresses that you need to surround yourself with positivity while trying to move your company forward. Positivity and confidence can be a game-changer in marketing because you have to believe in yourself before you can get others to believe in what you’re doing.


Believing in yourself and what your law firm is doing can be either one of the easiest or most difficult things to pull off. It’s easy to get caught in the mental trap of cold streaks and get down on yourself. The slow times can also be a good time to experiment with new concepts and marketing strategies. You can keep trudging along with ideas that may or may not be working, trusting that it will work out in the end, or you can take a chance and switch things up, knowing that change can be good.


The ability to convince others that you and your company are worth their investment is significantly influenced by how you view yourself and your company. Surround yourself with positive coworkers, and take advice from others who have a history of success. Through literature or marketing seminars, you can get ideas of what has worked for others so you can put your own spin on it, focusing on the positive aspects of what you and your law firm can do.


For more advice on how to take confidence in your practice and turn it into success, contact Ben Glass at Great Law Marketing. He has a history of successful law firm marketing and wants to help others with improving their businesses and lives. You can also order a free chapter from his book online.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.