Extra! Extra! How do I spread the word about my legal marketing video?

Creating a legal marketing video about an issue important to potential clients is an excellent way to raise awareness while bringing attention to your law firm’s services. Any matter that is not frequently discussed which would benefit your target client group is a good candidate for such a video. Once it is created, however, it is important to spread the word to start the ball rolling and create a buzz about the video.


Examples of good ways to drive traffic to your law firm video include:


  1. Post the video on YouTube. YouTube is a free, extremely popular website that most people are aware of and have visited in the past.

  2. Link to the video from your law firm Facebook page, website, and Twitter account.

  3. Include a summary and web address for the video in your law firm newsletter.

  4. Create a postcard on a website like SendOutCards.com and mail it to interested parties in your database.

  5. Link to the video on your Avvo.com profile.

  6. Discuss the video with anyone who may be interested in its contents, including potential and existing clients.


Law firm videos are an excellent legal marketing tool for increasing the name recognition of your firm. For more information, contact the experts at Great Legal Marketing. Fill out our online form or call our office today at 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.