It is inadvisable to wait for clients to ask you their questions, because if you do not answer their questions in your legal marketing materials, you may never have the chance to do so. When you anticipate the questions of prospective clients and answer them, you build your reputation as someone who can be trusted and who is likely to help them with their problems.
You can anticipate the questions of your future legal clients by putting yourself in their shoes. For example, you may anticipate that prospective clients want to know how a case would work, what the potential financial advantages are to filing a case, and why you are the right person to help them achieve their goals. They may also be interested in breaking news and the latest legal developments in your field. Of course, you need to make sure that your attorney marketing materials are written in an approachable way that makes this information easy to understand.