How can I encourage clients to refer their friends and family to my law firm?

There is no greater compliment than to have a former client refer friends and family to your office. However, to get these client referrals, you must do more than provide competent legal services. Everyone expects that their lawyer will do the best job possible for them in their time of need. However, most people don't expect going to an attorney's office to be a pleasant experience. If you can provide positive legal results and a positive client experience, your clients will be happy to refer friends, family, and even the injured stranger in the grocery store.

There are many ways to create a positive client experience. Remember, this is one case to you, but it is a big deal in your client's life. Keep your clients informed about their case. Involve them when possible. Show compassion and consideration.

Learn more about creating a positive client experience in our article, "Six Ways To Create A Positive Client Experience." For more information about legal marketing techniques that really work, contact Great Legal Marketing at 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.