I don’t have time to write a newsletter every month. Can someone else do it for me?

Sure! Plenty of attorneys outsource their copywriting, and a newsletter is no exception. However, you will have to make a few decisions when deciding how to proceed, such as:

Remember: the whole point of writing a legal newsletter for marketing is to get your customer to initiate contact with you. If your newsletter is sent electronically, always include links to relevant items on your website, making it easy for your customers to find exactly what they’re looking for on your site with just one click.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.