How do I set up a Facebook page as part of my legal marketing strategy?

If you are considering setting up a Facebook page for your law firm, you are likely already aware of the many benefits that social networking can bring to your legal marketing strategy. Facebook allows attorneys to interact with its marketing herd, connect with new clients, and present a more personal face to the firm. You may already have a personal Facebook page. Facebook pages for businesses, however, are a little different. The following is a step-by-step guide to creating a law firm Facebook page.


  1. Choose a classification. As a law firm, you will likely select either “local business” or “company.”

  2. Choose your category. If you selected “company,” choose “law/legal.” If you selected “local business,” choose “local business” for your category.

  3. Fill in the firm name and contact information for your firm.

  4. Review the Facebook Pages Terms and click “agree” if you agree with these policies.

  5. Link to your existing Facebook account or create a new one.

  6. Upload a photo, link to your friends, and fill in basic information such as your website address and bio.

  7. Add any additional information in your info page that you want to share about your firm.

  8. Begin posting status updates and suggesting that fans “like” your page.

  9. Utilize Facebook Insights to track the number of people who become fans of your page.


For more information about setting up a Facebook page and how it can be an effective lawyer marketing tool for your firm, contact the experts at Great Legal Marketing. Fill out our online form or call our office today at 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.