How Do I Set Up My Avvo Profile?

Correctly setting up your avvo profile is critical to the success of your online marketing campaign.With the positive reviews of such respected organizations as the New York Times, the Washington Post, and the Wall Street Journal, Avvo.com has now surpassed the more traditional Martindale-Hubbell website, receiving three times the amount of traffic. Since so many consumers consult this website, it is important to establish a profile as part of an overall legal marketing strategy. Establishing a presence on this site is easy and cost-effective.

To start taking advantage of Avvo as part of your attorney marketing plan, the following steps should be followed:

  1. Claim your profile. Avvo will ask for your name, profession, and address. It will then search state bar records for licensed attorneys matching your description.
  2. Verify your identity by phone or credit card.
  3. Accept Avvo’s terms of use and privacy policy.
  4. Edit your profile to include your practice area, experience, information on fees, contact information, and photo.
  5. Create a unique video or personal message that entices clients to contact you.
  6. Encourage existing or previous clients to leave client reviews on your profile.
  7. Sign up for question subscriptions to receive email notifications of questions posted in your field of expertise, as well as your target state.
  8. Consider writing a legal guide and posting it on your profile.
  9. Put a link to your Avvo profile on your website.
Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.