Having at least one legal guide to offer curious clients is an excellent way to showcase your expert knowledge in their legal matters and get those potential clients into your legal marketing contact list. The problem is, we're not all born writers with the time or skills to put our legal knowledge on paper.

If you find yourself struggling to put together a legal guide, or know from the get-go that you just don't have the time, you can enlist the help of a professional writer to get the job done.

There are plenty of writing services or even freelance writers who are more than willing to do the hard work of writing a legal guide for you. In many cases, there are companies that specialize in hiring out specific ghost writers experienced in legal writing. When looking for a ghost writer, make sure to review samples of their previous work, especially if they have some samples in your area of practice.

Sometimes the writer will want to interview you so they can get a feel for your style and learn more about your particular legal topics. If you have a competent writer in your office, you may want to sit down with them and outline the basic information you want to put in your book, and then have them flesh it out into a readable legal guide on which you can proudly place your name.

There's a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider it a step toward transforming your law firm into a successful and highly profitable business - 703-591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.