How effective is Facebook as a legal marketing tool?

The time of a lawyer is very valuable. It is, therefore, essential that the hours spent on legal marketing be effective. Facebook is a valuable lawyer marketing tool that can offer tangible methods for tracking its effectiveness. The following is a list of factors that provide proof that Facebook is time well spent for attorneys.


  1. Facebook has over 400 million members. If Facebook were a country, it would be the 3rd largest nation by population. Joining a network of this size provides access to a limitless number of potential clients.

  2. Facebook now has more visitors worldwide than Google.

  3. Having a law firm Facebook page improves your firm’s search engine optimization results. Every user who “likes” your law firm’s page has that page listed on the individual user’s public search listings. This means that every user who “likes” your page adds a link back to your law firm’s page, improving your search results.

  4. Facebook is an additional means for increasing your online presence.

  5. Facebook Insights and other tools provide valuable tracking information, including graphs and statistics on the types of users your page attracts, including their genders, ages, and locations.

  6. The average Facebook user has 130 friends. When the user “likes” or interacts with the firm’s page, it appears on the newsfeeds of all of that user’s friends.

  7. Facebook is free. Everything is zero cost to your firm, meaning that every dollar generated from its use comes without fee.


Still unsure about whether Facebook is an effective lawyer marketing tool for your firm? Contact the experts at Great Legal Marketing for more information. Fill out our online form or call our office today at 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.