Is Facebook an effective lawyer marketing tool?The time of a lawyer is very valuable. It is, therefore, essential that the hours spent on legal marketing be effective. Facebook is a valuable lawyer marketing tool that can offer tangible methods for tracking its effectiveness. The following is a list of factors that provide proof that Facebook is time well spent for attorneys.
  1. Facebook has over 1.86 billion members. If Facebook were a country, it would be the largest nation by population. Joining a network of this size provides access to a limitless number of potential clients.
  2. Facebook now has more visitors worldwide than Google.
  3. Having a law firm Facebook page improves your firm’s search engine optimization results.
  4. Facebook is an additional means for increasing your online presence.
  5. Facebook Insights and other tools provide valuable tracking information, including graphs and statistics on the types of users your page attracts, including their genders, ages, and locations.
  6. The average Facebook user has 130 friends. When the user “likes” or interacts with the firm’s page, it appears on the newsfeeds of all of that user’s friends.
  7. Facebook is free. Everything is zero cost to your firm, meaning that every dollar generated from its use comes without a fee.
  8. Advertising on Facebook is not free, but it is inexpensive compared to other pay-per-click options and can get you a better return on investment.
Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.