I love being online! I’ve got three Twitter accounts and two Facebook pages for my business. More is better, right?

Not necessarily. After all, your social media efforts should be focused on getting your client to contact you. If you’re sending hourly “tweets” that don’t get any responses, you’re not doing much for your exposure—and you’re probably wasting a lot of your own precious time.

Here are a few rules of thumb when it comes to controlling your online legal advertising accounts:

  • Websites. Multiple sites can be a good tactic if you have two drastically different (and equally lucrative) practice areas. If you’re new to the game or have one specialty, it’s best to stick to one website.
  • Blogs. One blog per site should be fine, with a minimum of one post every other day (unless a major case breaks or local news event happens that bears commenting on).
  • Facebook. Once a day minimum, five max. You don’t want readers think that you’re spending so much time updating your status that you won’t have any left to devote to their case.
  • Twitter. Resist the urge to tweet more than three times daily. While you’re going to give the impression of being tech-savvy to your readers, you don’t want them to think you don’t have other things to do.
  • YouTube. Your video account (just one!) can have as many informational videos as you want. The sky’s the limit! Just make sure the tags are optimized and the links are sharable.

Remember: all of your social media and video sites should be designed to send traffic to your website. Think of all of those smaller accounts as spacecraft, taking all of your faithful readers to the mother ship: your homepage. That’s where they will find all the information tailor-made just for them, prompting them to make first contact.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.