There is no magic formula when it comes to how often you should post on your attorney blog to generate a significant amount of traffic or an active readership. Generally, though, the more posts, the better—as long as each post is thoughtful, interesting, current, and relevant. The most successful blogs on the web post multiple entries per day, but we have certainly seen attorney blogs flourish that are only updated (with great content) a few times per week.
However often you choose to blog, try to be consistent so that your readers know when to expect a post. New, regular content is loved both by your visitors and by search engines like Google.
What should you do if you don’t have time to personally maintain a website and a blog (or multiple blogs)? We understand that attorneys are busy people—with their own personal lives—and that current client needs will always come before marketing needs. Consider delegating some or all of your blogging to others, such as asking others for help coming up with current topics. Consider having multiple authors help out on your blog, too, including guest bloggers.
Need help with your attorney blog? Contact our attorney marketing strategists today at (703) 591-9829. For other tips on attorney marketing strategies, browse our website and download your free preview chapter of Ben Glass’s Great Legal Marketing book.