Your website is just that: your website. If only your web developer can update it, it’s not really yours, is it?It’s vital that you be able to make changes to your site at the drop of a hat, whether to correct a typo, update your contact information, or simply add a blog post on a recent event that could bring in more clients.
Think about it: every minute, your website is working to promote your law firm’s image. In order to provide the most up-to-date information, you have to be able to get “behind the scenes” of your site on a daily basis. If you can’t, it’s time to think about hiring a new web developer.
When you do, make sure your Internet guru can provide:
- Constant contact. Many web developers are freelance workers who take on tons of clients. While some are competent and trustworthy employees, many have simply bitten off more clients than they can chew. If your developer goes AWOL for days, consider pulling your business.
- Training and information. Don’t let a web developer hold you hostage! Make sure part of their marketing campaign includes teaching you how to make changes and add updates.
- Answers to your questions. Your business is a living thing. If you have problems, you need answers right away, so make sure your new web developer answers calls and emails quickly.
Don’t stop now! Get more tips on how to build a great legal website and other law firm promotion strategies in our Great Legal Marketing book. Call 703-591-9829 today to order your copy.