I hear a lot about Google AdWords. Can a free tool really help me understand if my bankruptcy law firm marketing efforts are working?

Google AdWords is one free resource that can help you understand if your bankruptcy law firm marketing efforts are helping you attract the new clients that you want to attract with your website. It is worth the time to learn how Google AdWords works and what it can do for you.

If you use a pay-per-click ad campaign to market your bankruptcy law firm, for example, Google AdWords can identify the parts of your ad that are working and that parts that need improvement. Some of the basic reports that you can access from Google include:

  • Placement/Keyword Report. This report will provide you with information about cost, conversion and cost per conversion. You can see what each keyword is costing you and whether those keywords are converting for you.
  • Ad Performance Report. This report will look at the text of your ad to see how well it is performing.
  • URL Performance Report: This report allows you to determine how well your bankruptcy law firm landing page is working.

This is only the beginning of what Google AdWords can do for you. If you are interested in learning more about Google AdWords and other tips and tricks for evaluating your bankruptcy lawyer marketing website, then we encourage you to browse the resources available on our website. Take the time to download a free chapter of our Great Legal Marketing book to get an idea of what we can do to help you. Once you are ready, call our experienced small law firm marketing consultants directly at 703.591.9829.
Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.