It's true that it can seem like a losing battle to constantly explain to everyone in your circle (friends, family, coworkers, and acquaintances) why lawyers are a force for good in our society, rather than a drain on our resources. After all, you're only one person, and there's only so much you can do to promote the legal profession—especially when a single national TV commercial portraying lawyers in a bad light can completely undo your efforts.
It's a tough battle, to be sure, but it's one that's worth waging. By emphasizing to your friends the good things about lawyers, you're accomplishing three things:
- You're differentiating yourself from other lawyers, and setting yourself up as someone to be trusted (and hired, if the opportunity arises)
- You're doing your best to counter the negative public perception of lawyers. It may seem useless, but every little bit helps!
- You're producing (potentially) a much more fair-minded jury member, if that person is ever summoned for jury duty and serves on a case
Look at it this way: yes, there's only so much that you, personally, can do to combat the negative public perception of lawyers. But if you and every other ethical and responsible lawyer in your community put the legal profession in a positive light, you will do a lot to shore up the reputation of lawyers in general—and that can only help your practice in the long run.
Questions? Call the law firm marketing professionals at Great Legal Marketing (888-791-2150) to learn more today!