In addition to attracting clients, our experienced small law firm marketing consultants recommend that personal injury law firms with five or fewer attorneys learn how to:
Convert the potential clients you attract through marketing into paying clients of your firm.
Implement a client service system that consistently provides excellent customer service to all of your clients.
Create systems so that clients come back to you for all of the future personal injury legal needs and refer their family and friends to you without hesitation.
Hire the right employees or consultants to help you build the practice that you want. It is important to take the time to train these employees or consultants and to monitor their work. You want to ensure that they are implementing the systems you put in place and promoting your law firm the way you want it to be promoted.
In the end, everything about your business — from the systems you have in place to the way your staff talks to clients — is a form of law firm advertising. To learn more about changing your personal injury lawyer marketing and practice, please read a free chapter of our Great Legal Marketing book and call our legal marketing consultants directly at 703.591.9829.