I think I understand how to get personal injury clients by creating an effective legal marketing campaign. Is a good law firm marketing strategy all I need to change my practice?

No. A complex and well-designed personal injury law firm marketing plan is essential to getting new clients but marketing alone will not change your practice. Even if you know how to get personal injury clients, you must know how to keep them and how to set up your business model to give you the lifestyle and income you seek.

In addition to attracting clients, our experienced small law firm marketing consultants recommend that personal injury law firms with five or fewer attorneys learn how to:

  • Convert the potential clients you attract through marketing into paying clients of your firm.
  • Implement a client service system that consistently provides excellent customer service to all of your clients.
  • Create systems so that clients come back to you for all of the future personal injury legal needs and refer their family and friends to you without hesitation.
  • Hire the right employees or consultants to help you build the practice that you want. It is important to take the time to train these employees or consultants and to monitor their work. You want to ensure that they are implementing the systems you put in place and promoting your law firm the way you want it to be promoted.

In the end, everything about your business — from the systems you have in place to the way your staff talks to clients — is a form of law firm advertising. To learn more about changing your personal injury lawyer marketing and practice, please read a free chapter of our Great Legal Marketing book and call our legal marketing consultants directly at 703.591.9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.