Google's latest search algorithm is known as "Google Panda." When the Panda ranks websites, it penalizes sites that provide duplicate content and rewards sites that include unique content. Copying or duplicating content leads to a lower rating. It also turns off clients.
Think of content as a way to showcase your expertise. If you provide interesting and unique content, potential clients will see you as an expert and your Google ratings will climb.
Learn more about the dos and don'ts of law firm marketing; contact Great Legal Marketing at 703-591-9829.