I've thought of an innovative way to market my law firm, but I'm afraid to use it because another lawyer might steal it. What should I do?

First things first: is that new, innovative way you've hit on to market your law firm really all that new or innovative? Lawyers have been promoting themselves for literally thousands of years, and in the last 50 years they've grown increasingly savvy about TV, radio, print media, social media, the internet, Twitter, you name it. 

Not to doubt your marketing savvy, but some lawyer, somewhere, has probably hit upon the exact same law firm marketing strategy as you're thinking of implementing, or has arrived at the idea independently and is planning the exact same maneuver you are.

Even if you have come up with something entirely new, it's a waste of energy to worry about other lawyers potentially stealing it. The fact is, assuming your gambit is successful, other lawyers will steal it—and since you can't really trademark a marketing strategy, there's nothing you can do about it except to take imitation as the sincerest form of flattery.

More to the point, the most successful lawyers know that the legal profession is not a zero-sum game. Just because you've gained a client doesn't mean that another lawyer has lost one, and vice-versa: it's better—and more lucrative—to imagine an ever-expanding pool of potential clients than to assume there are a limited number of people in need of your (and other attorneys') legal services. 

In fact, if your new attorney marketing strategy is as effective as you think it is, your best bet may be to share it with every lawyer in town, since—as the age-old saying goes—a rising tide lifts all boats.

Questions? Call the lawyer marketing experts at Great Legal Marketing (888-791-2150) for a free consultation today!

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.