I want to do the best marketing for lawyers in my firm and for myself, but I’m not sure I have time for a newsletter. Does every piece in my newsletter need to be original?

Yes, but that isn’t as hard as it sounds. Of course, as an attorney, you know that you need to obey copyright laws and avoid plagiarism. With that said, you do not have to think of completely unique ideas every time you sit down to create your law firm newsletter.

Instead, you might look to sources such as your own blogs for inspiration. Perhaps something that you have written can be reworked. Likewise, there might be a photo on your camera that can be added to your newsletter, or maybe there is an upcoming event for a charity that coordinates with your practice areas that you can advertise.

Your content must be original, but your ideas don’t always have to be imaginative. There is already plenty of inspiration around you if you know where to look. On the other hand, you do not want to create a boring, canned newsletter that other attorneys in your area are using. If your readers have already received a similar newsletter, and there is nothing interesting in your newsletter, then it won’t be read.

Remember, how you say things can be as important as what you say. Think about an interesting twist you can take on a popular topic, for example. If you are stumped about what to do in your attorney marketing newsletters, you can talk to your own staff members, your mastermind marketing group, or contact a legal marketing consultant at 703.591.9829. They may be able to help you create a newsletter that has the best marketing for lawyers in your firm.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.