I want to use Facebook in my legal marketing. What is the difference between a Facebook profile and a Facebook business page?

First of all, a Facebook business page is separate from an individual profile on Facebook. According to Facebook rules, businesses cannot have profiles, only pages. If you create a Facebook profile for your law firm, Facebook may delete your account.

Business pages allow users to become fans without giving you and your fans access to their individual pages. This protects your clients' privacy.

However, you can still post updates, pictures and video. You can create a discussion board. And, there is no limit on the number of fans you may have. Individuals are limited to 5000 "friends."

Facebook pages also offer analytics; this allows you to see how many visitors you had each day and whether they "liked" your page or left comments. You can also get a demographic profile of your visitors.

Need practical, easy-to-use tips to help you get started on your attorney marketing campaign? Contact Great Legal Marketing at 703-591-7829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.